Hillarys is the Market leader in the Uk for made-to-measure shutters
Nottingham based Hillarys, the UK's largest supplier of made to measure blinds, has now also become the UK's market leader in made to measure shutters, within just 18 months of launching the product.
"Shutters are doing for windows what plasma is doing for television," says John Risman, chief executive of the Hillarys group. "Widely regarded as the ultimate in window dressings, the market for shutters has grown by 40 per cent in 2007 and we're delighted that Hillarys has gained the largest share of that in such a short space of time."
Mr Risman attributes this to the company's unique ability to bring a quality product to a mass market with speed and affordability. "We believe that our scale and unique service proposition of measuring and fitting means that we can bring a top-end product to a wider audience all over the UK at a reasonable price - no other company has the ability to do that within the lead times that we offer."
He also believes that shutters are viewed as an investment and an opportunity to provide a greater level of security. "Shutters offer an additional set of benefits to other window treatments," adds Mr Risman. "People are seeing them as a fashionable way of increasing the value of their homes, something that is becoming more and more important if the housing market is due to get a little tougher".
"The product has proved so popular that we're launching a wider range which will include a choice of custom matched colours and shaped shutters to fit arched or awkward shaped windows."
