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How to add character to a new build

Victoria Robinson product manager Author Victoria RobinsonProduct ManagerWritten 22/05/2024Updated 18/06/2026
A neatly made bed with green and white pillows, adorned with books, sits beneath a pendant light in a cozy bedroom. The walls feature framed art and a window with plants. Text: "BEANO".

Moving into a new build home is an exciting adventure filled with the promise of a fresh start and a blank canvas to create your dream space. However, the neutral tones and standard finishes often found in new builds can feel impersonal and lack character. 

The good news is that adding character to your space doesn’t need to be complicated. By layering textures, introducing colour and styling each room thoughtfully, you can transform a new build into a home that feels welcoming, full of personality and uniquely yours.

A cozy living room features a green curtain beside a sofa with pillows and blankets. A wood burner is on the left, and a stack of books sits on a wooden table. Text on art: "L'ART DES FLEURS."

New build living room ideas

New builds can feel a little flat, simply because of the uniformity of their finishes. Smooth walls, clean lines and consistent materials throughout don’t offer much visual interest, so introducing texture is key. Soft furnishings such as rugs, cushions and throws instantly add warmth and help soften walls and flooring. Fabric sofas tend to feel more inviting and comfortable than leather, while mixing materials such as wool, linen and velvet help create a rich, layered look that invites relaxation. 

Windows and lighting also play an important role. Floor-length curtains create a sense of height and elegance and, when paired with blinds or Voile curtains, they offer flexibility while creating a beautifully layered look. Voiles gently diffuse natural daylight while maintaining privacy. Combine this with layered lighting, such as table lamps, floor lamps and ceiling lights, to create a warm, welcoming atmosphere. 

New build bedroom ideas

In the bedroom, layering is essential for creating a cosy, restful space. Think plush bedding, upholstered headboards and a mix of texture throughout the space. Pairing curtains with blinds not only adds softness but also gives you greater control over light and privacy. 

Window dressings here are as much about comfort as they are about style. Layering blackout curtains with blackout blinds creates a restful environment by effectively blocking out light, particularly beneficial during the summer months. In winter, this combination also adds insulation, helping to keep the room cosy. Pair these with soft bedside lightly to create a calming, ambient glow that helps you unwind at the end of the day. 

  • “Turning my new build from a white box into a vibrant haven was easy by using my favourite hues on the walls, jazzing it up with lively artwork, and stylish window dressings.”  

    Lyndsey Wardman, Interiors content creator

New build kitchen ideas

Neutral kitchens provide the perfect backdrop for introducing colour and personality. Accessories like bar stools, small appliances and wall décor are an easy starting point, bringing interest into the space, while painted cabinetry or bold window dressings can make a bigger statement. Blinds or shutters are a great way to add colour without overwhelming the room, helping tie together your overall look. 

You can also bring the outside in by adding houseplants, botanical prints and wooden accessories to break up harder surfaces. Practical additions such as Fly Screen mesh blinds for patio doors allow you to enjoy fresh air flowing through the home while keeping spaces free from unwanted insects. 

  • “Windows are the eyes of your home, and their coverings play a significant role in setting the mood.”  

    Lyndsey Wardman, Interiors content creator

New build bathroom ideas

Bathrooms in new builds often lean heavily on neutral tones, but subtle uses of colour can make a big impact. Towels, accessories and blinds can introduce a gentle palette, while tiles or painted walls help elevate the overall look. Choosing the right bathroom window dressing is key, balancing style with practicality so your space remains cohesive while standing up to moisture and daily use. 

To create a spa-like atmosphere, bring in natural elements like calming greenery, soft textures and natural materials like stone, linen and wood. Patterned or nature-inspired window dressings can reinforce this look, helping to soften the space while adding a decorative touch that complements the overall scheme. 

A dog rests on a bed with two books, "Great Expectations" on top. A lit lamp sits on the nightstand beside a patterned wall and curtains in a cozy bedroom.

Add personality with finishing touches

Ultimately, it’s the finishing touches that make a house feel like a home. Personal items bring character and tell your story, helping your space feel more lived-in and unique. 

Gallery walls, styled bookshelves and decorative objects are great ways to showcase your personality. Mixing artwork, books and meaningful items creates a look that feels curated over time. Smaller details such as thoughtfully styled surfaces, artwork and personal accessories can have just as much impact. For a stronger statement, patterned curtains or geometric blinds can create a striking focal point at the window. 

  • “Mix the old and new. Keep those treasured trinkets but mix them up with what’s on trend and you will achieve the perfect eclectic look.” 

    Lyndsey Wardman, Interiors content creator

A cozy living room features a blue chaise lounge with pillows and a blanket, set near a window with blinds; a plant and candle create a relaxed atmosphere.

Key takeaways: how to add character to a new build

Adding character to a new build doesn’t mean making dramatic or structural changes. It’s about layering textures, introducing colour and incorporating thoughtful details that make each room feel more personal and bring a real sense of home happiness. 

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