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Modern Rustic

Interiors journalist Claudia Baillie designs a Modern Rustic bedroom featuring Roller blinds from our new collection.

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Watch Claudia Baillie style her Modern Rustic bedroom

We go behind the scenes with Claudia Baillie as she creates her Modern Rustic look Claudia explains what Modern Rustic means to her and shares the inspiration behind her design.

Bedroom styled by Claudia Baillie

To celebrate the launch of our new Roller blind collection, we asked  respected interiors journalist Claudia Baillie to design a Modern Rustic bedroom featuring Roller blinds at the window

Claudia wanted the windows in her Modern Rustic bedroom to feel layered and dressed, so opted for three complementary window dressings. She began with sheer Purity White Roller blinds to diffuse light and provide daytime privacy which she then layered with Acacia Taupe Roller blinds to add in some colour. Because this room has big windows, Claudia softened the look further, finishing with gorgeous floor-to-ceiling curtains in Tetbury Blush.

Transform your space into a rustic summer retreat

Respected interiors journalist Claudia Baillie has been writing for prestigious style magazines such as Elle Decoration, LivingEtc and Sunday Times Style for over 15 years, so it’s no surprise that her Modern Rustic themed bedroom has a style story all of its own…

Gone fishing

Inspired by lakeside cabins, treehouses and Scandinavian getaways, Claudia’s contemporary bedroom design has all the ingredients for a serene summer escape. The overall look is very natural, with painted wood panelling and wooden floorboards providing a texturally rich canvas. Wood and wicker feature strongly throughout the design, sometimes adding warmth and visual interest, and sometimes acting as a cool foil for layers of cosy textiles.

Fresh heirs

To give the design a fresh and contemporary feel, Claudia introduced warm shades of mustard, ochre and blush pink to the more subtle neutrals. Cushions and throws in linen, velvet, sheepskin and wool envelop the space, while pom-poms, fringing and crochet detailing emphasise the simple styling and pre-loved, handcrafted feel.

A blind for all seasons

Claudia’s design features three window dressings, which not only add to the lovely layered feel, but also have a practical purpose, helping to control privacy, light and temperature throughout the year. A sheer Roller blind gently diffuses light and provides daytime privacy, but still allows lots of natural light into the room. A second Roller blind adds colour and can be pulled down over the sheer blind to keep the room cool and dark when you want to sleep in late. And finally, floor to ceiling curtains add softness, contrast and also an extra layer of cosiness on chilly evenings.

A life well lived

Most importantly this look should include lots of the things you love. Fill your space with fragrant wild flowers, flea market finds, vintage rugs and well-thumbed books. Then sit back and enjoy the simple, sensory pleasure that comes with the feel, smell and sheer delight of being surrounded by objects, colours and textures that remind you of happy times, places travelled and a life lived.

What's your interior design style? Take our quiz now

One Room. Four inspirational looks.

Take a look at our Pinterest board and the four inspirational looks created using Roller blinds from our new spring/summer collection.

Browse Roller blind inspiration and ideas

Find a style you love


We challenged four interior designers and tastemakers to interpret this season’s key trends using Roller blinds from our new spring/summer collection.

Pink roman blinds featuring geometric print in a bedroom

Urban Glamour by Erica Davies

Stylist and fashion journalist, Erica Davies designs a to-die-for Urban Glamour bedroom using Roller blinds from our new collection and shares her style tips to help you get the look at home.

- Urban Glamour by Erica Davies
Living room setting with sliding patio doors dressed with Lavida Grey Curtains

New collections

Be inspired by our new collections and browse hundreds of great looks for every room and décor. 

- New collections

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